OUR HISTORY AT A GLANCE
George Ivan Rosenthal founded TFG in 1924. He started out in clothing retail in America, but became interested in other markets when the boom days in America ended. His research showed that, while South Africa was very much an underdeveloped country, it had a traditional fondness for American goods and know-how, and so he set sail for South Africa with little money, a lot of confidence and a grand plan. When naming his company, he decided on an old Italian name, Foschini.
He found that Johannesburg was one of the best shopping areas in South Africa and started leasing premises. On 27 November 1925, the first Foschini store opened on Pritchard Street, Johannesburg and more stores soon followed across South Africa. For the first time, South African women had access to fashion garments – garments that were affordable, well-made, up-to-date and accessible to a wider public.
Foschini had arrived.
He continued to expand the business and within two years after opening, Foschini had nine branches across South Africa. In 1941, George registered Foschini Dresses (Pty) Ltd on the Johannesburg Stock Exchange, the first clothing retailer to do so.
Since then, the Group has continued to grow. Today, it consists of 28 brands in over 4 000 outlets in 32 countries selling a broad range of merchandise categories to customers both in-store and online.
Fashion Express launched
Foschini Limited changed to TFG Limited
Charles & Keith franchise partnership
Franchise rights for G-Star RAW in South Africa acquired
Prestige Clothing acquired
Matrix rebranded as Mat & May
Luella incorporated within Foschini stores
Phase Eight acquired
Launch of @home and Hi online shopping
First international acquisition
Launch of Totalsports, Sportscene and Duesouth online shopping
SODA Bloc launched
Franchise rights for Colette acquired
Franchise rights for Next acquired
Fashion Express rebranded as The FIX
Damsel in a Dress acquired
Launch of Foschini cosmetics, Markham and Fabiani online shopping
Expansion of Caledon factory
DonnaClaire rebranded as Donna
Launch of @homelivingspace, Exact, Foschini and Soda Bloc online shopping
Soda Bloc incorporated within Foschini stores
Franchise rights for selected G-Star RAW stores in Australia acquired
Next franchise rights ended
Archive launched as stand-alone brand (previously included in Sportscene)
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