Our
brands

TFG is grouped into three business segments, TFG Africa, TFG London and TFG Australia, each with their own local management teams, reporting into the Group head office in Cape Town. Within these business segments are our trading brands, grouped into retail trading divisions, and supported by a centralised support services structure within TFG Africa as well as TFG Australia, while the centralisation of TFG London’s support services is currently underway.

Merchandise categories:

Clothing: fashion

Clothing: value

Clothing: sport

Homeware and furniture

Jewellery

Cellphones

Cosmetics

Each of our brands offers a distinctive proposition to its customers, set out in detail below.

@home

@home offers a comprehensive range of premium fashion homeware needed to equip and decorate a stylish modern home.

Business segment

TFG Africa

Income category
Upper market

Target audience
Men and women of all age groups

Number of outlets
2018: 90 (2017: 91)

@homelivingspace

@homelivingspace offers a comprehensive range of contemporary homeware and furniture for lounge, dining, bedroom, office and outdoor.

Business segment

TFG Africa

Income category
Upper market

Target audience
Men and women of all age groups

Number of outlets
2018: 34 (2017: 27)

American Swiss

American Swiss offers luxury jewellery, watches and accessories and is renowned for its inspirational, exciting and indulgent retail experience.

Business segment

TFG Africa

Income category
Mid to upper market

Target audience
Men and women of all age groups

Number of outlets
2018: 243 (2017: 239)

Archive

Archive is a destination sneaker store that specialises in exclusive and limited edition sneaker, apparel and accessories drops.

Business segment

TFG Africa

Income category
Mid to upper market

Target audience
Men and women aged 18 to 25

Number of outlets
2018: 46 (2017: 30)

Charles & Keith

Charles & Keith offers international footwear, handbags and accessories and is renowned for its unique fashion-forward collection for the urban trendsetter.

Business segment

TFG Africa

Income category
Mid to upper market

Target audience
Women aged 18 to 40

Number of outlets
2018: 10 (2017: 14)

Colette

Colette has become the essential destination for accessories and is renowned for jewellery and statement bags that embrace the pace of fast fashion.

Business segment

TFG Africa

Income category
Mid market

Target audience
Women aged 18+

Number of outlets
2018: 8 (2017: 8)

Connor

Connor is one of the fastest growing on-trend menswear brands.

Business segment

TFG Australia

Income category
Value market

Target audience
Men aged 18 to 40

Number of outlets
2018: 145

Donna

Donna offers smart-casual clothing, accessories, lingerie, footwear and cosmetics that are dedicated to fuller-figure women and is renowned for its plus-size expertise.

Business segment

TFG Africa

Income category
Mid market

Target audience
Women of all age groups

Number of outlets
2018: 102 (2017: 105)

Duesouth

Duesouth offers casual lifestyle apparel, footwear, accessories and a curated range of the latest gadgets to all customers who want to live life with intent; for those who enjoy the wherever whenever.

Business segment

TFG Africa

Income category
Upper market

Target audience
Men and women aged late 20s to early 40s

Number of outlets
2018: 77 (2017: 70)

Exact

Exact offers great value everyday essentials and is renowned for its trend-appropriate range of quality, well-priced contemporary fashion for the whole family.

Business segment

TFG Africa

Income category
Value market

Target audience
Men, women, children and babies

Number of outlets
2018: 297 (2017: 287)

Fabiani

Style since 1978 – Fabiani offers high-quality fabric and exceptionally cut suits and is renowned for its combination of style, quality, passion and the unexpected pop.

Business segment

TFG Africa

Income category
Upper market

Target audience
Men aged 25 to 40

Number of outlets
2018: 32 (2017: 25)

The FIX

The FIX offers on-trend fashion, footwear and accessories and is renowned for its hot products at great prices.

Business segment

TFG Africa

Income category
Value market

Target audience
Women aged 18 to 25

Number of outlets
2018: 184 (2017: 197)

Foschini

Foschini offers good value smart, casual, denim, leisurewear, accessories, lingerie, footwear, cosmetics, fine jewellery and kidswear, and is renowned for its fashionable and contemporary clothing in a modern environment.

Business segment

TFG Africa

Income category
Mid market

Target audience
Women and children aged 18 to 40

Number of outlets
2018: 319 (2017: 331)

G-Star RAW

G-Star RAW offers authentic denim wear and is renowned for its fusion of high-level craftsmanship with street-level edge.

Business segment

TFG Africa, TFG Australia

Income category
Upper market

Target audience
Men and women aged 20 to 35

Number of outlets
2018: 11 (TFG Africa)
2018: 16 (TFG Australia)
(2017: 12) (TFG Africa)

Hi

Hi offers a range of connected lifestyle products and is renowned for its must-have mobile technology hardware and related accessories, including smartphones, laptops, TVs, audio, fitness and smart home accessories as well as prepaid data and airtime.

Business segment

TFG Africa

Income category
Mid to upper market

Target audience
Men and women of all age groups

Number of outlets
2018: 24 (2017: 12)

Hobbs

Timeless British elegance for smart, busy women. With a 35-year history, Hobbs is an established global, affordable luxury brand with a focus on luxurious fabrics and quality craftmanship.

Business segment

TFG London

Income category
Upper market

Target audience
Women aged 35 to 50

Number of outlets
2018: 198

Johnny Bigg

Johnny Bigg is an on-trend big & tall menswear brand.

Business segment

TFG Australia

Income category
Mid market

Target audience
Men aged 18 to 45

Number of outlets
2018: 38

Markham

Markham offers on-trend smart and casual wear, including footwear, accessories and fragrances and is renowned for its cool, youthful, fresh, vibrant and fun environment.

Business segment

TFG Africa

Income category
Mid market

Target audience
Men aged 18 to 35

Number of outlets
2018: 356 (2017: 337)

Mat & May

Mat & May offers lifestyle accessories, including leather bags, wallets, sunglasses and cellphones for the urban, fashion-savvy consumer.

Business segment

TFG Africa

Income category
Mid to upper market

Target audience
Men and women aged 25 to 40

Number of outlets
2018: 26 (2017: 26)

Phase Eight

Phase Eight offers stylish and contemporary day wear, bridal wear, occasion wear, evening wear, holiday wear and accessories and is renowned for its high-quality fabric used for an impeccable cut and fit.

Business segment

TFG London

Income category
Upper market

Target audience
Women aged 35 to 55

Number of outlets
2018: 590 (2017: 600)

Rockwear

Rockwear is a differentiated on-trend women’s athleisurewear brand.

Business segment

TFG Australia

Income category
Value market

Target audience
Women aged 18 to 40

Number of outlets
2018: 32

SODA Bloc

SODA Bloc offers denim, tees, dresses, skirts, shorts, gadgets and stationery, shoes and accessories to kit out tweens and is renowned for its coolest fashion fits for their generation.

Business segment

TFG Africa

Income category
Mid market

Target audience
Boys and girls aged 2 to 14

Number of outlets
2018: 31 (2017: 30)

Sportscene

Sportscene offers sports-inspired footwear, apparel and accessories and is renowned for its blend of street-credible sports brands.

Business segment

TFG Africa

Income category
Mid to upper market

Target audience
Men and women aged 18 to 25

Number of outlets
2018: 251 (2017: 247)

Sterns

Sterns offers contemporary and classic bridal and gift jewellery and is renowned for its exceptional quality, craftsmanship and design.

Business segment

TFG Africa

Income category
Mid market

Target audience
Men and women of all age groups

Number of outlets
2018: 188 (2017: 182)

Tarocash

Tarocash is a leading on-trend menswear apparel brand.

Business segment

TFG Australia

Income category
Mid market

Target audience
Men aged 18 to 35

Number of outlets
2018: 116

Totalsports

Totalsports offers a broad range of apparel, footwear and equipment that focuses on football, running, fitness and rugby.

Business segment

TFG Africa

Income category
Mid to upper market

Target audience
Men and women of all age groups

Number of outlets
2018: 323 (2017: 317)

Whistles

Whistles offers contemporary fashion and is renowned for its quality and luxury detail.

Business segment

TFG London

Income category
Upper market

Target audience
Women and men aged 25 to 45

Number of outlets
2018: 147 (2017: 139)

yd.

yd. is a leading fashionable younger menswear brand.

Business segment

TFG Australia

Income category
Mid market

Target audience
Men aged 14 to 27

Number of outlets
2018: 100